Sony
Professional Video & Cinema Cameras
Innovation that benefits everyone
Professional photographers depend on capturing dramatic moments to deliver emotional stories – whether for the news, a sports event or a wedding. To meet these demands, as well as working towards Sony’s goal of a zero environmental footprint, we constantly strive to develop smaller, lighter cameras without compromising image quality or speed.
Our new full-frame stacked CMOS sensor offers incredible imaging performance. It also integrates multiple functions, helping reduce components to trim both size and weight of the α9. It’s all part of Sony’s pursuit of the most effective use of natural resources, while developing advanced technology and products.
PXW-FX9KI
PXW-FX9K
FDR-AX700 4K HDR Camcorder
DSLR Cameras
Sony built the full-frame stacked CMOS image sensor with integral memory for the high-performance α9. The result is a smaller and lighter professional camera that contains fewer resources.Elevate your photography with phenomenal focus. A Fast Hybrid AF system with 179 points—plus intuitive touch focus—give your shots professional polish.
In his first speech as President, Nobuyuki Idei called on all Sony employees to see the company’s 50th anniversary as both the end of a cycle and a time of new beginnings. “It is a chance to collaborate with team spirit — not as individuals, but as a team,” he said. Idei explained that his goal was to create a charismatic Sony.
Sony AR7 IV Mirrorless
Sony A9 II
Lenses
Sony lenses are renowned for their performance—letting you confidently capture any moment. But it is innovation reflecting our environmental concern that makes them truly unique.
Sony has learnt much from previous unsuccessful products. The Sony MSX home computer, for example, did not attain a satisfactory level of success. But it did teach Sony development engineers valuable know-how that would be applied in later years. In effect, these engineers became living resources, representing latent power within Sony that did not exist in other AV companies. These young engineers who developed Sony’s information processing technology in the past were eventually scattered throughout the Sony Group and active in many different areas thanks to their strong familiarity with computers.
FE 600-mm F4 GM
FE 135mm F1.8 GM
FE 24mm F1.4 GM
Digital Signage
“To ensure that Sony remains an excellent company over its next fifty years, I have set forth ‘regeneration’ as a new management theme. This is a concept that preserves the original founding spirit by renewing ourselves and aiming for even greater heights,” he said. Idei established a comprehensive management vision and company-wide guidelines based on this idea.
digi-2
digital signage
